Bebéabá is a pre-natal and baby product store.
The client wanted the new store's identity to transmit affection and tenderness whilst noticing that the store sold newborn babies toys and utensils.
This is how the baby bottle was born, peacefully sleeping in a silent light blue, as if rocked to sleep.
The typography is equally rounded (Gil Sans Ultra Bold), with smiling and fun "e's".
Zain wins “Best of Nation” Wolda ’09 Award
Wolda, the Worldwide Logo Design Annual, is the innovative graphic design awards scheme that rewards the best logos and trademarks designed throughout the world.
Zain was named one of the World’s best design firms in the second edition of WOLDA, the Worldwide Logo Design Annual, selected with other 192 winning logos among of 1885 excellent entries from all around the world. Wolda is the innovative graphic design awards scheme that rewards the best logos and trademarks designed throughout the world and the only award scheme endorsed by ICOGRADA and more than 100 other international design associations and schools.
Thanks to its originality and design excellence, the “Bebéabá” logotype designed for Bebéabá (baby product store), has been selected for the “Best of Nation” award and will be included in the Wolda ‘09 printed annual, plus an honourable mention on the Wolda website.
To select the winners, an innovative international three-tier jury consisting of 10 top design professionals, 10 major international Clients and finally of 10 members of the public, reviewed all the logos submitted following a unique process which reflects the actual process that turns any logo into a successful logo: the designers decide what to present to the clients, the clients decide what to present to the public, but in the end it is always the public that decides if a brand is successful.
The 30 judges have been selected respectively from ICOGRADA (International Council of Graphic Design Associations), AQUENT and CONSUMERES INTERNATIONAL.
All winning entries for Wolda ’09 are displayed online at www.wolda.org and will be published towards the end of September in the 2009 annual, a substantial hard bound volume of exceptional quality printed on SAPPI acclaimed papers by FONTEGRAFICA.
June, 2010
